The theme night helps you understand customer buying behavior so that your company can develop appropriate marketing strategies. The course provides insight into purchasing and decision-making processes, segmentation, positioning, product development and marketing communications. You will be introduced to several useful marketing tools. The course is practically oriented with many good examples.
Included:
- Introduction to Marketing
- The important choices: product-market-positioning
- How to conduct a market research?
- Review of the different elements of the Marketing Mix:
- Produkt
- Preço
- Space (sales channel)
- Impacts
The course is organized by StartUp Viken.
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